Dear network member, dear network partner,
1st October 2019: Energieloft becomes Innoloft. A day and a milestone that we have been working towards for a long time. You wonder what moved us to this step? We’d like to share this with you and take you through our startup journey. Let’s first take a look back at the very beginning, the starting point of our journey.
How it began
Why is progress on the energy transition, one of the greatest challenges of our time, moving so slowly? This was the question we asked ourselves four years ago at the end of 2015. We, the founding team, were in the final stages of our studies and were looking for answers to the big question in our immediate environment. As it turned out, outcomes from many research projects remained locked away in old file cabinets, never reaching implementation in the business world. How could we change this? Our solution: A digital platform that digitizes the transfer of research – “ener.wi – transparente Energiewende” – was born.
We quickly noticed that research and established companies are quite well connected and that interest in our platform was limited. However, we repeatedly received requests from contacts in established companies: “We’re looking for startups with innovative technologies and business models. Do you also have these in your network?”
Since we are a startup ourselves, we were also confronted with the fact that nobody knew us and that finding pilot customers and partners was a big effort. It became very clear to us that young and nameless startups developing highly innovative business models and technologies, are not sufficiently networked. From this problem came Energieloft at the beginning of 2016.
From database to network
Initially “only” a startup database, we soon came to the conclusion that a database alone does not solve the networking problem sufficiently and that digitisation offers far more options. Thus the development of new, intelligent formats, such as our Startup Speed-Datings or Challenges, led us away from a pure database to a network.
At the same time, more and more companies realized that they needed the innovative power of young, avant-garde companies. Whereas newly founded startups are looking for partnerships with established companies to gain access to customers and resources. For both sides, this means tangible win-win advantages. Both newcomers and established companies benefit from cooperation. Since then, more and more startups and established companies from the energy sector in Germany joined our network and came together via our platform, our formats and our projects in the field of business model development. A success of which we are quite proud of.
Industry convergence and internationalisation meets Energieloft
In recent years, established companies in the energy sector have been pivoting more and more to new sectors and looking for new business fields as part of their innovation activities. As a result, we kept being asked more and more often whether we as Energieloft also addressed new topics such as mobility, smart city or industry 4.0. Slightly irritated, we always replied: “Yes, of course! We are an innovation network.” This gave us the impression that even the name “Energieloft” might not be the best choice for the established energy sector.
At the same time, not only did we want to accelerate innovations abroad with our network, but the startups in our network also signalled the interest in networking abroad. When we began to stumble across the name “Energyloft” with our first partners and customers abroad, we thought to ourselves: “Hmm, that’s actually not our name, it’s not how you write it”.
Not only the experiences described above, but also the realization that global and cross-sectional innovations are necessary to solve the social and economic challenges of our time. This led us a while ago to the conclusion that Energieloft must become Innoloft.
And here we are: Innoloft.
Not just a new look: Energieloft becomes Innoloft
We’ve been working for several months on our change of name and corporate identity. But not only that. Our platform should also come with a new look and new features to make networking even faster and easier.
Our new intelligent matching system is waiting for you! It will connect you with suitable business contacts in a matter of seconds based on your requests. In addition, Innoloft now offers you a personalized network feed that will keep you up-to-date on relevant network activities, but also many new search and filter functions to make it even easier for you to find innovations and partners.
We’re very excited to show you our new features, and we have many more in our pipeline!
We kindly invite you to take a look at our new platform! We look forward to your feedback, reach us any time at firstname.lastname@example.org.
Your (now) Innoloft Team