Wecreation is the Startup of the Week 15: Able to act during a crisis


Energy & Environment

If you know our Startup of the Week format, you know that we usually present more technically oriented startups. This week, however, our Startup of the Week is less technically oriented and works under the slogan “The human part of digitalization”. Wecreation helps companies to act future-oriented and agile, but resilient at the same time. Even in the current situation, Wecreation can help companies to deal with the new changes in a successful way. We asked founder Christian Binninger about their start-up in detail.

Hello Christian! Thanks for answering our questions today. Let’s start right away. What do you do at Wecreation?

We enable organizations to actively shape the future through cultural change and future competencies and to use change as an opportunity.

How does that work in detail?

Organizational culture change enables organizations and their employees to react agilely to the constantly changing environment. Because we believe that people can shape the future of their organization themselves.

With workshop formats, leadership and team coaching and agile projects, we support organizations in their transformation process. We always individually tailor them to the needs and challenges of our clients. In doing so, we make use of various working methods and approaches from agile work such as Design Thinking, Scrum, LEGO Serious Play. Above all, we have an attitude that gives creativity room to develop its own approaches.

What do you do particularly well when working with those organisations?

We convert fears into creativity and help to develop your own potential. This enables us to shape the working world of tomorrow together.

At eye level and together with our customers we develop solutions for relevant challenges which are quickly implemented. While we promote future skills such as learning competence and teamwork, we teach methods and tools from agile project work. This makes methods and tools more directly and clearly understandable and easier to use than in classical training.

What distinguishes us from comparable organisations is the fact that we do not advise, but empower. We start from the assumption that there is already potential in the organisations, this only needs to be discovered and developed. Therefore, we do not explicitly train new ways of working and methods, but focus on solving a challenge relevant to the company. The human being is the focus of our approach. Because it is every single person in an organization whose perspective and principles help to shape the corporate culture.

How do you integrate your services into a business model?

As an organisation with a clear service approach, we work with our customers on intensive workshop and project days according to pre-agreed daily rates. In doing so, an open and honest approach and a high degree of transparency is important to us.

In addition to our coaching, the WeAcademy offers an extension to integrate methods experienced in workshops and projects into everyday life to an even greater extent. More over, following the blended learning approach, to create a deeper learning and transformation experience.

You were talking about organizations in very general terms earlier. Do you address companies in a specific sector or are you broadly based there?

Our human-centric approach works at every interface of an organization where people work together. Since every organization lives a culture and is in context with its environment. The constantly changing environment brings new, often unknown challenges. Through an internal, people-centered cultural change, we promote future competencies and strengthen sustainability. In order to gain a better understanding of needs, processes and trends, we have decided to work in particular with organisations from the energy industry. Their proximity to customers and their essential role in the infrastructure sector provide a good foundation for a cultural change with agile working methods.

What have you achieved so far? Where do you stand in the development?

We accompany in particular energy supply companies on their transformation process. The spectrum ranges from impulse presentations, which encourage reflection and action, to long-term support, which results in a change in the mindset of employees and managers, a change in the way they deal with each other and a clear, value-oriented strategy for the future. We are pleased to accompany organisations such as Stadtwerke Haldensleben, Stadtwerke Menden and Stadtwerke Dessau on this path.

In March 2020, we launched three new online formats in response to the prevailing corona crisis. With these, we want to enable our customers to tackle their current challenges, such as working from home, in a targeted manner and also to perceive the crisis as an opportunity. We offer leadership coaching, which provides security and clarity. Moreover we offer two further group formats, in which like-minded people can jointly identify current challenges, develop new ideas and enable teams to work in a targeted and results-oriented manner.

A year ago we approached Peter Spiegel, the director of the GENISIS Institute for Social Business and Impact Strategies and the Terra Institute he founded, because since our visit to the School of Design Thinking in Potsdam we have been fascinated by the paradigm shift from ‘IQ to WeQ’ he proclaimed. It quickly became clear that we wanted to push this paradigm shift forward together with many other actors. This is how the WeQ Future Skills project came about, which is concerned with demonstrating the significance and relevance of the identified future skills and making them tangible and learnable through formats.

Currently, individual chapters on various future skills are being written for the WeQ Future Skill Handbook. The accompanying workbooks for independent learning, conference formats for experiencing and an online platform for the formation of an entire ecosystem. All this with the goal of revolutionizing education from within and to create an attitude in society for more common welfare.

Christian, I’m afraid that brings us to the end of the interview. Thank you for the interesting insights! We wish you continued success in 2020.

If anybody wants to know more about you, we encourage them to check out your Innoloft profile.