Smart-me is the Startup of the Week 51: Energy of the future

Energy & Environment, Energy Efficiency and Environment

The decentralization of energy systems is a consequence of the rapid changes in the energy industry. We expect these changes to increase in the coming years in particular. Decentralization and digitalization pose new challenges for control at all grid levels, which is why new solutions are needed. Our Startup of the Week smart-me has developed precisely such solutions. We discussed what these solutions look like with Martina Hickethier from smart-me.

Hello Martina! Thank you for taking the time to talk to us today. How would you describe smart-me in one sentence?

In short: energy in the digital age

An exciting and important topic. What exactly is the role of smart-me?

We develop both the energy measuring devices and the software needed for a comprehensive energy management system. 

But you are not the only ones to offer these services. What makes you stand out from your competitors?

Energy is used more efficiently with smart-me at both the household and distribution grid level. Because we develop both the energy meters and the cloud software to control energy in real-time. Why real-time? Thanks to renewable energies, energy systems will change rapidly in the coming years; they will become more digital and decentralized. And thus pose new challenges for control at all grid levels. Besides, the smart-me platform offers connectivity to numerous third-party systems. We are therefore a neutral provider and do not compete with smart home or smart energy manufacturers.

How did you turn it into a successful business model?

smart-me sells energy meters and energy management software. The latter is available by subscription or as a lifetime license.

Do you also operate internationally?

We concentrate on the DACH region. The European market is served by our subsidiary, smartRED GmbH in Germany. 

Electromobility plays a special role in the further development of the company. The sector coupling of real estate and mobility brings unique opportunities for optimizing self-consumption. That is why we are launching our own Pico charging station in 2021.

What special successes do you like looking back on?

Since its founding in 2014, over 100 partners have brought more than 55,000 measurement points into the cloud. The company consists of a 20-member team and has its headquater in Rotkreuz (ZG), Switzerland.


Martina, that brings us to the end of our interview. Thank you very much for the exciting conversation! We wish you continued success, especially for the launch of your own charging station next year!

If you want to learn more about smart-me, you can find out more on their profile in our network.