The digital transformation enables new business models and efficient processes in every industry. The Startup of the Week Conclurer specializes in digitalization in the machine and plant engineering industry or the general industry 4.0 sector. This means that chaos in the service department, dissatisfied customers and pressure from the market are a thing of the past. Janick Oswald, Innovation Delivery Manager, told us what Conclurer makes possible instead and what distinguishes them from other startups.
Hello, Janick! Thanks for coming here today. How would you describe Conclurer in one sentence?
Conclurer brings digital service 4.0 to the machine and plant engineering industry, ensuring long-term success with intelligent software that makes service easy and generates more revenue.
You currently sell these solutions under the product name CUSE. Could you tell us a bit more about it?
Of course! With CUSE as a cloud-based software solution, we offer the mechanical and plant engineering industry a platform for all after-sales use cases. CUSE combines different tools and functionality in only one solution with a playfully easy user interface. Our goal is to map all activities and tasks that occur in service in a simple and collaborative manner and to solve them as quickly as possible. We collect relevant data for analyses at the same time and make the work in the service department easier and more efficient day after day thanks to intelligent assistants. The basis for this is an automated workflow engine, a scalable machine database incl. service logbook and various assistant systems. Thanks to a state-of-the-art docker architecture and standardised APIs, our system scales with your application and integrates optimally into your system landscape.
I see. What are the concrete added values associated with the use of your services?
We have packed all our experience and knowledge of the last years and countless after-sales projects into one software. The result is CUSE – the easy-to-use software for the after-sales which delivers added value from day 1. No matter where you start, CUSE creates transparency and efficiency to generate more revenue in the long run. Whether it is a small medium-sized company struggling with telephone and sticky notes or a large innovator where the sensors are already integrated in the machines. Cuse transparently maps the installed base, shows unused potential in service and collects valuable data for the next stage of preventive maintenance. Our usability is one of the success factors, because even the best system is useless if no one uses it.
In your Innoloft profile you have selected the business model “License” among others. How does this work in detail?
We not only talk about the service trend, but also implement it ourselves. As Software-as-a-Service we deliver CUSE browser-based over the cloud. Ready for immediate use, regardless of time and place. But we don’t just deliver software. As experts in service digitization, we accompany our customers from the as-is analysis, potential analysis and idea generation to the implemented service solution and the successful introduction of the system in the company. We are involved in the entire project and ensure the added value of our solutions.
Who do you want to reach with CUSE?
Our solutions offer added value to all those who sell assets requiring maintenance and service, which offer valuable potential over the entire life cycle. Our main target group includes plant and mechanical engineering, regardless of whether the assets in question are mobile or stationary. We currently focus on the DACH region. In Germany, mechanical engineering is the largest employer with more than 1 million employees.
As it sounds, you’re not really new to the business anymore and can already sell your products well. Who are your customers? What are your next steps for further growth?
Our software solutions have been used for several years by customers such as Voith, Azo, Christian Maier and Diefenbacher. With Cuse, we have been offering the most important functionalities for after-sales in a standard software package for a year now and have already proven this many times. We are constantly developing CUSE further and adding relevant functionalities to offer even more added value every day.