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3 Types of Reseller Platforms to Boost Your B2B Sales

Updated on Jun 5, 202611 min read
3 Types of Reseller Platforms that Everyone Should Know About

You've got a fantastic B2B product, but let's face it – getting it into the right hands can be a struggle. 

You need a sales strategy that's effective, efficient, and dare we say, even a little bit fun?

Enter reseller platforms. These digital tools easily connect you with business partners, buyers, distributors who are interested in reselling your product or service.

No more awkward cold calls or fruitless networking events.

Ready to take your B2B sales to the next level? 

This is a roadmap to help you get a better view of the digital landscape around B2B reseller platforms. 

We'll explore 3 types and how they can help supercharge your sales, simplify your operations, and build stronger partnerships. As a B2B reseller, understanding these reselling platforms is crucial for your success.

What is the Reseller Business Model?

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At its core, a reseller buys products or services to sell them, not to use them. 

Essentially, a reseller sales products or services at a price higher than they purchased it. 

This strategy is crucial for widening distribution and accessing broader markets without producers having to sell directly. 

Resellers come in various flavors, let’s unpack the 3 most common ones: 

  • Retailers: They sell products directly to end consumers, often in smaller quantities, and may offer a curated selection of products from various manufacturers. 

  • Distributors: These resellers buy products in bulk from manufacturers and sell them to retailers or other businesses, often providing logistics and storage services

  • Value-added resellers: They enhance the original product with additional features, services, or support, then resell the bundled solution to end customers. 

Each of these bring unique value based on their operations and service enhancements.

Key to the reseller model is the relationship with the manufacturer or service provider, typically framed by agreements that set pricing, sales targets, and other rights. 

Resellers gain from selling sought-after products, supported by marketing, product info, and sometimes even training from the original provider.

From tech to consumer goods, the reseller business model is adaptable across market sectors. In fact, by 2026, Gartner research says, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels. 

All it takes is the specialization, meeting specific customer needs and of course, the right reselling platform.

What is a B2B Reseller Platform?

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Let’s get the basics out of the way first, think of B2B reseller platforms as the bustling marketplaces of the digital age, crucial for swapping goods and services between businesses. 

B2B reseller platforms are the gears that keep digital commerce running smoothly. 

At their core, these platforms are built to handle the essentials — buying, selling, and managing transactions digitally, fast and without much hassle.

And no, these aren't just websites; they're entire ecosystems designed to streamline everything from procurement to payments. Keep in mind, a well-designed reselling platform can revolutionize how you do business in the B2B space.

However, B2B reseller platforms differ significantly from their B2C counterparts.

B2B resellers face inherently more complex processes, with requirements varying greatly depending on the industry and type of goods being sold. This complexity necessitates flexible and tailored solutions that can adapt to the unique needs of each B2B transaction.

Horizontal or Vertical?

The differentiation between platforms often comes down to their orientation.

Horizontal platforms offer broad solutions designed to serve a wide array of industries, with general tools that apply to many business types. Think of Alibaba, for example. 

In contrast, vertical platforms are tailored to specific industries, providing specialized services and features that cater directly to the unique needs of those sectors.

The level of integration also sets these platforms apart. 

Some stick to arranging transactions, others go all-in, managing everything from payment processing to shipping and inventory management, and some are designed as partner portals where you can build a community for B2B resellers to access resources, exchange knowledge and get the training they need. 

This variety allows businesses to pick a platform that matches their needs, whether they're looking for a simple interface or a comprehensive business solution.

How to Tell Reseller Platforms Apart?

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Understanding the differences between marketplaces and reseller platforms is key to finding the best option for your business. Each reselling platform we will discuss above has its unique features and benefits, catering to different business needs and strategies.

Deciding where your business fits on this spectrum can greatly influence your scalability and operational costs. 

To help you navigate through this diverse landscape, we chose 3 types of reselling platforms and came up with this simple framework to help you understand them better as you read through this article:

  • ‘Who is the reseller?’: Aims to identify whether you or another entity is selling the products.
  • ‘Who owns the platform?’: Is this platform fully yours? Determine the ownership of the platform to understand the control and responsibility dynamics.
  • ‘What is the role of the reseller platform?’: Clarifies whether the platform acts merely as a facilitator or if it plays a more active role in transactions and customer interaction.

This aims to make roles and responsibilities clearer, aiding in your strategic decision-making process as you select the ideal platform for your business operations.

With that being said, let’s discuss the 3 most popular types of reseller platforms. Each of these reselling platform types offers distinct advantages, so it's crucial to understand which one aligns best with your business model. 

Third-Party B2B Reseller Platforms

Who is the reseller?: You are the reseller, utilizing the platform to reach a broad audience.

Who owns the platform?: In this model, you’re not the platform owner, the company behind the platform is.

What is the role of the reseller platform?: Third-party platform serve as a facilitator, handling logistics and providing data insights to support your sales efforts. Some can help you with sourcing, others can help you with reselling.

Jumpstarting your B2B reseller business in this day and age has never been easier, thanks to third-party reseller platforms. 

With well-known hubs like Alibaba or Amazon Business, you gain instant access to a much later commercial environment primed for buying and reselling.

These platforms are perfect for B2B resellers eager to focus on making sales and growing their customer base without the burden of managing backend logistics. When choosing a third-party reselling platform, consider factors like user base, fees, and integration capabilities.

We can further divide third-party B2B reseller platforms in sourcing and selling, depending on their function. 

Let’s explore this further. 

The sourcing:

Alibaba is a prime example of a sourcing platform, where resellers can purchase products directly from manufacturers or factories in wholesale quantities. This type of platform allows resellers to explore a vast array of products, connect with suppliers, and even opt for white-labeling opportunities to sell products under their own brand name.

Platforms like San Francisco–based Faire, are also similar, where an online wholesale marketplace is set as a platform connecting brands (suppliers) to retailers at a wholesale level.

The selling:

Amazon Business exemplifies a selling platform, providing resellers with a ready-made B2B marketplace to list and sell the products they've sourced from manufacturers. These platforms offer resellers exposure to a broad customer base and often handle backend logistics, allowing them to focus on marketing and sales.

These platforms are a boon for all types of resellers, from entrepreneurs just getting started to more well-established enterprises. 

But what if you want to create your own online B2B marketplace platform? Then the next type of reseller platform might be the right solution for you.

Branded B2B Reseller Platforms

Who is the reseller?: You are the reseller, with the freedom to define how your platform operates and interacts with business customers.

Who owns the platform?: You own the platform, enabling full control over its development and the direction of your business.

What is the role of the reseller platform?: The platform serves as your enterprise hub, facilitating trade while allowing you to build and customize its features as your business evolves, ensuring it always meets your strategic needs.

Taking charge of your own B2B reseller platform means steering your business exactly where you want it to go, offering you unparalleled autonomy and the ability to craft a distinctive presence in the market. A branded reselling platform becomes an extension of your business identity, setting you apart from competitors.

Companies like Spryker, for example, provide technology that businesses rely on to build their own e-commerce platforms. 

They enable businesses to create highly customized shopping experiences in B2B, Enterprise Marketplaces, Unified Commerce, and B2C that can handle complex business requirements, like managing different pricing structures for different customers or integrating with other business systems. 

When you choose to build your platform, you decide the business model that aligns best with your vision.

This approach is ideal for resellers who desire not just to participate in the market, but to shape it. 

But having that kind of freedom comes with advantages and disadvantages. 

Let’s talk about them.

The advantages:

Owning your platform allows you to cultivate a specialized community around the products or services you’re reselling, enhancing your brand identity and creating deeper ties with your customers. 

You have complete control over your data and user interactions, ensuring greater security and compliance with industry standards, such as GDPR. 

This also enables you to leverage data to make strategic decisions and improve B2B relationships. Additionally, this type of platform gives you the flexibility to scale and evolve your business operations as you grow, adapting seamlessly to your changing needs.

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Take for example our customer Deutsche Telekom, they used LoftOS to create a successful B2B reseller platform and startup program called TechBoost, where they connect its business customers to startup solutions.

They're a critical middle man helping startups get access to a larger network of customers, while simultaneously providing corporates access to innovative solutions from over 750 verified B2B startups to become more digitally agile. 

They take advantage of LoftOS' highly customizable business matchmaking system to pair corporate challenges with suitable startup solutions.

The Disadvantages

Building your own branded B2B reseller platform comes with its own set of challenges. Unlike third-party platforms that come with built-in trust and credibility, you'll need to work harder to establish trust with your target audience. 

Also, you may not have access to the same network effects that third-party platforms enjoy, making it more challenging to attract and retain users. 

Owning your platform also means you're responsible for ongoing maintenance, updates, and ensuring the platform remains secure and functional. 

However, using a no-code platform like LoftOS can help mitigate some of these challenges, allowing you to build and scale your platform as you grow without requiring extensive technical expertise or relying heavily on IT departments.

Reseller Partner Management Platforms

Who is the reseller?: In this model, partners are the resellers of your product. You use the platform to manage and optimize your partnerships efficiently.

Who owns the platform?: The platform is typically owned and operated by companies specializing in partner management solutions. These companies offer their platforms as Software as a Service (SaaS).

What is the role of the reseller platform?: The platform acts as a command center, enhancing your ability to manage partnerships through automation, centralized data insights, and advanced communication tools, all designed to foster successful collaboration

This reseller platform type is for businesses keen on cultivating and managing numerous partnerships, partner management platforms provide a structured and efficient way to oversee marketing, distribution, and product collaborations. 

A robust reselling platform in this category can significantly streamline your partner relationships and boost overall efficiency.

Partnership management platforms like Impartner, and Kiflo specialize in simplifying the intricacies of partner relationships, ensuring smooth collaboration and effective communication with B2B reseller partners. 

These tools are a must for companies that depend on a robust partner ecosystem to broaden their market presence and influence.

One of the most compelling features of these platforms is the unified dashboard, which centralizes all partner interactions. 

This not only makes management easier, but also offers crucial data insights, helping you make well-informed decisions about your partnerships. 

This reduces manual efforts and frees up your time for more strategic activities.

On top of that, maintaining strong partnerships requires effective communication, and these platforms excel by providing advanced tools that ensure clear and consistent communication between all parties, aligning everyone with the business goals.

Benefits of Using a Reseller Software

Reseller platforms offer a world of advantages for businesses looking to expand their reach and boost sales. A well-chosen reselling platform can be the catalyst for exponential growth in your B2B operations.

These platforms streamline operations, connect you with a vast network of potential customers, and provide valuable insights to help you make informed decisions. 

Whether you opt for a third-party platform, create your own branded hub, or utilize partner management tools, embracing the digital realm can definitely revolutionize your B2B sales strategy.

Choosing a B2B Reselling Platform

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Choosing the right reselling platform doesn't have to be overwhelming. Off-the-shelf options fit until your partner program needs custom workflows — our guide on how to build your own platform shows the no-code path most teams take after outgrowing standard tools.

Consider your business goals, target audience, and desired level of control when making your decision. 

While LoftOS may not be the perfect fit for every type of reseller platform, it excels in helping you build your own branded reseller ecosystem and even a community-based partner management platform.  

As a no-code platform, LoftOS empowers you to fast-track your digitalization efforts without the need for extensive technical expertise. 

You can be your own developer, creating and customizing your platform to suit your unique business needs without waiting on slow IT departments dealing with a backlog of tasks.

Jumping aboard the no-code trend can even help you slash software development costs by up to 80%, making it an affordable and accessible option for businesses of all sizes.

With LoftOS, you can create a thriving community around your products or services, streamline your operations, and unlock new growth opportunities. Our user-friendly interface and powerful features make it easy to build and scale your platform as your business evolves.

You can get started with our Reseller platform software template. Why not give it a try for free and see how it can transform your B2B sales?

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Complexity discourages users and stalls momentum. Pro Tip: Pick adaptable, modular tools that scale with needs rather than overwhelm teams. Lightweight solutions like LoftOS show how platforms can remain simple without sacrificing capability.By recognizing and tackling these issues early, organizations increase the odds of lasting success with their platform strategy.Best Practices for a Successful Digital Platform StrategyWhen readers scroll here, they expect clarity, not theory. These five best practices will give you a proven framework to make your digital platform strategy successful from day one.Practice 1: Define Goals and ObjectivesEvery platform fails without a clear destination. Before writing a single line of code, define outcomes that matter: revenue growth, higher engagement, or knowledge sharing. A precise value proposition ensures platform adopters understand why they should join. Tools matter here too. As explored in our best no-code app builder guide, platforms built with focus scale faster. Pro Tip: LoftOS stands out among no-code solutions for its speed, customization, and scalability, making it a reliable choice when clarity meets execution.Practice 2: Set Key Channels and RolesWithout structure, collaboration gets messy. Decide early which communication channels exist and who manages them. This turns your Digital Experience Platform into an organized space instead of a noisy forum. A good example is creating role-based hubs, similar to what’s explained in our resource on building community websites. LoftOS simplifies this by letting you design member areas with easy to use, flexible tools.Practice 3: Develop a Content StrategyContent keeps platforms alive. Without regular updates, even the strongest platform ecosystem goes silent. Map out an editorial plan that includes resources, events, and conversations that matter to your users. The community engagement plan outlines how consistent publishing sustains loyalty. On LoftOS, admins can automate updates and newsletters, so content strategy becomes manageable instead of overwhelming.Practice 4: Measure and IterateWhat isn’t measured can’t improve. Tracking data isn’t optional. It’s what separates growth from guesswork. A solid platform technology strategy includes KPIs that prove value to leadership and funders. For practical guidance, this community strategy shows you how iteration cycles turn insights into improvements. LoftOS dashboards make it easy to see what’s working and what isn’t, without extra analytics tools.Practice 5: Foster Continuous EngagementLaunching is only half the work. Sustaining momentum means ensuring platform adopters return, interact, and contribute regularly. This is how a thriving platform ecosystem forms. Engagement grows through events, groups, and networking opportunities. LoftOS comes with a wide array of features like matchmaking or speed networking to encourage members to stay active, making engagement a natural habit instead of a forced effort.By applying these practices, you give your platform not just a launchpad, but a long runway for success.Simplify Your Platform Strategy with No-Code Solutions from LoftOSRunning a digital platform strategy doesn’t need to be complex or time-consuming. With LoftOS, you get everything in one place: event management, member directories, databases, landing pages, chat, matchmaking, and networking tools.It’s flexible, customizable, and built for organizations that want results without technical barriers. Discover the full LoftOS product overview, or explore how LoftOS makes strategy execution simple. The tools are ready, you just need to take the next step.

Article image Top 5 Matchmaking Tools & Software in 2026

Best practices

Top 5 Matchmaking Tools & Software in 2026

Finding the right connections at events or within professional communities has never been harder. Manual outreach, endless spreadsheets, and one-size-fits-all networking rarely deliver results. The answer is matchmaking software — tools built to automate introductions and help people connect based on shared goals, interests, or business needs. In this article, we’ll break down the top 5 matchmaking software in 2026, compare their features and pricing, and show you how to choose the right platform for your organization.Key TakeawaysInnoloft: Best overall B2B matchmaking software for organizations that need an all-in-one platform with customizable matchmaking, event management, and community featuresb2match: Best for organizers who want AI-powered meeting recommendations and structured B2B matchmaking formats for trade fairs, expos, and hybrid events.Grip: Ideal for large-scale conferences needing advanced AI algorithms, automated scheduling, and real-time analytics to measure participant engagement and ROI.Brella: A strong choice for startup ecosystems and investor-focused events, offering AI matchmaking and sponsor engagement features tailored to accelerators and innovation hubs.SmartMatchApp: Affordable option for associations and membership organizations that need CRM-style matchmaking tools beyond events, with clear and flexible per-admin pricing.1. Innoloft’s LoftOS – Best Overall Matchmaking SoftwareLoftOS stands out as the most complete solution for organizations that need matchmaking at the core of their events. It combines precision matching with event management and engagement tools, making it suitable for both large conferences and smaller community-driven programs.Key FeaturesCustomizable Matchmaking: Define what makes a perfect match for your event. Use participant profiles, goals, and location data to set matching rules. Weight importance levels, enable automatic recalculations, and cross-sync with other databases for accurate and up-to-date pairings.Speed Dating & Meeting Scheduling: Move beyond passive networking. LoftOS offers structured speed-dating formats and built-in meeting scheduling, ensuring participants meet the right people at the right time. Attendees can register flexibly and organizers can track all sessions in one place.Event Module with Analytics: Host virtual, hybrid, or in-person events with full agenda customization, video integration, and live chats. Event analytics provide insight into engagement levels, popular sessions, and matchmaking outcomes, giving organizers measurable results.PricingLoftOS offers flexible plans for different team sizes and needs:LoftOS Free – For testing and learning about LoftOS. Includes 5 users, 2 admins, and unlimited visitors.LoftOS Starter ($29 per month) – For small user numbers and low support needs. Includes 25 users, 2 admins, and ticket & email support.LoftOS Team ($349 per month) – Base features for moderate user numbers. Includes 250 users, 3 admins, onboarding by a customer success manager, and a customizable domain.LoftOS Professional ($849 per month) – Advanced features for larger user numbers. Includes 1,000 users, 10 admins, 2 languages, analytics, and a commerce package.LoftOS Enterprise (pricing on request) – Expanded customer success and high user numbers. Includes custom users, unlimited admins, all features, and full white label.See the full plan breakdown on our pricing page.Where Innoloft ShinesAll-in-one platform: Combines matchmaking, events, and community features in one place.Ease of use: Admins can configure matchmaking rules and event workflows without IT support.Trusted support: Dedicated customer success managers help tailor the matchmaking process to fit your event format.Where Innoloft Falls ShortBecause LoftOS is highly flexible and adaptable to many use cases, there can be a learning curve during setup. Most organizations benefit from initial guidance, after which the system runs smoothly. The breadth of customization is a strength, but it’s best leveraged with support from our customer success team to make the most of the platform.Customer Reviews“The flexibility and adaptability of the platform. The quick response rate of our CSM [sensitive content hidden]. The fact that we can build our own modules and programmes and now even our own category trees. ” - Capterra Review“I love the possibility of easy customization and openness of features to adapt to your dedicated use case. The company cares about its customers and listen to their new ideas or requirements to implement in the future. If there is any bug, the team is fast to repair it. ” - Capterra ReviewWho Innoloft is Best ForInnovation and trade organizations: Associations, clusters, or accelerators that need to connect startups, corporates, and investors efficiently.Universities and research institutions: Teams managing tech transfer, spin-offs, or entrepreneurship programs that require structured networking and reporting.Event organizers: Running conferences, trade fairs, or hybrid events where matchmaking and participant engagement are central to success.2. b2match – Best for Global Industry Eventsb2match is a comprehensive B2B event matchmaking platform designed to create meaningful connections across in-person, hybrid, and virtual formats. With over a decade of experience and thousands of events hosted, it provides organizers with robust tools for networking, scheduling, and participant engagement. Its strength lies in combining automated AI-powered recommendations with flexible event workflows, making it a reliable choice for international conferences and industry trade shows.Key FeaturesAI-Powered Matchmaking: Uses machine learning to recommend relevant participant profiles in real time, helping attendees find the most valuable connections.Segmentation & Booking Rules: Allows organizers to segment attendees by type (investor, startup, buyer, seller) and set rules for who can connect, ensuring quality meetings.Integrated Meeting Tools: Supports one-to-one, one-to-many, and group meetings with agenda management, scheduling, and availability tracking.Performance Analytics: Provides insights into meeting requests, accepted matches, and cancellations so organizers can measure engagement and refine event workflows.Pricing For Single EventsStarter (Starting from €699): Perfect for small gatherings, workshops, or focused B2B meetings. Includes up to 100 participants, 1 consultation hour, and 24/7 self-service support.Basic (Pricing on request): Designed for conferences, seminars, and training sessions. Includes 100 participants, 2 consultation hours, and a customizable event website.Professional (Pricing on request): Built for multinational conferences and multi-track expos. Includes 100 participants, 4 consultation hours, and advanced matchmaking features.Professional plus (Pricing on request): Ideal for international conferences and multi-day summits. Includes 100 participants, 6 consultation hours, and lead retrieval.For full details, visit their official pricing page.They also offer plans for multiple events, but the prices are not disclosed publicly.Where b2match ShinesGlobal events: Designed for international industry events with diverse participants.Flexibility: Supports in-person, virtual, and hybrid networking with equal strength.Structured meetings: AI recommender and booking rules keep connections relevant and efficient.Where b2match Falls ShortComplex setup: Advanced customization may require extra time for configuration.Pricing tiers: Costs rise quickly for larger events or advanced features.Learning curve: Organizers may need onboarding to leverage the full suite of tools.Customer Reviews"The AI-powered matchmaking feature was especially valuable. It helped participants quickly identify relevant contacts based on shared interests. The platform's structured meeting slots and easy scheduling system also made it simple to organize efficient and meaningful B2B meetings." — Capterra Review“ Ease of using the platform, options it contains, how customizable it is, handles the event workflow” — Capterra ReviewWho b2match is Best ForEvent organizers: Running global conferences, trade fairs, or large hybrid events where structured matchmaking and international reach are critical.3. Grip – Best AI-Driven MatchmakingGrip is an AI-powered event platform built to drive revenue growth and improve networking outcomes. Unlike standard matchmaking tools, Grip combines machine learning with billions of data points across its ecosystem, delivering precise meeting recommendations for participants. Its flexible system allows organizers to use it as a full event management suite or integrate it with their existing tech stack. Trusted by organizers like Ascential, Clarion, and Hyve, Grip is known for its scale, reliability, and focus on measurable results.Key FeaturesAI-Powered Recommendations: Grip leverages 16+ algorithms and billions of interactions to suggest the most relevant meetings for participants, adapting as behaviors change.Mobile Event App: The award-winning app provides real-time updates, session recommendations, and calendar sync, helping participants manage their schedules with ease.Automated Scheduling (MustMeet): Pre-scheduled meetings are filled automatically, reducing organizer workload by up to 95% while ensuring participants make the most of their time.Analytics & Insights: Provides detailed reporting on meetings, engagement, and participant journeys, enabling organizers to measure success and identify growth opportunities.PricingGrip does not publish fixed pricing. The platform uses a subscription-based model with personalized quotes tailored to event size, features required, and integration needs. Organizers are invited to contact Grip directly for a customized proposal.Where Grip ShinesData-driven precision: Matches improve continuously as the AI learns from participant behavior.Scalability: Trusted for large global trade shows and conferences with thousands of attendees.Flexibility: Can operate as a standalone event platform or integrate with existing systems.Where Grip Falls ShortOpaque pricing: Lack of public pricing details may slow decision-making for budget-conscious organizers.Learning curve: Full feature set requires training for organizers to maximize potential.Resource heavy: Works best for larger organizations with dedicated event teams.Customer Reviews"'It matches a lot of what we want to do and enables networking at scale. It's very adjustable, which we realizedis a need for us. A lot of smart features and you get a good overview things. Everything works! We're one of the first customers for the registration that they now offer and are very excited about how that is going to shape up. Knowing the direction, it'll be really great. And we appreciate having more of the customer journey in one place"  — Capterra Review"The functionality is simple, user-friendly alongside being reliable, which are the key 3 things that I look for in an app for our events." — Capterra ReviewWho Grip is Best ForTrade show and conference organizers: Running large-scale international events that require AI-driven matchmaking and measurable participant engagement.4. Brella – Best for Startup EcosystemsBrella is an event management platform and one of the leading innovation management tools, with strong matchmaking and networking capabilities, widely used in innovation and startup ecosystems. Its AI-driven approach connects attendees with the most relevant people, whether for investor-startup meetings, mentorship sessions, or business speed dating. The system also supports virtual and hybrid events, offering multiple live streams, calendar management views, and sponsor engagement tools.Key FeaturesAI-Powered Matchmaking: Matches attendees by analyzing objectives, profiles, and interests, ensuring that participants meet the most relevant people.Flexible Meeting Formats: Supports one-to-one, one-to-many, and sponsor-driven meetings, as well as mentor-mentee sessions and business speed dating.Customizable Interface: Delivers a user-centric, branded experience aligned with the organizer’s identity to increase engagement and sponsor value.Mobile App: Provides real-time updates, personalized schedules, and easy meeting booking directly from the app.PricingBrella does not publish standard pricing plans. Costs are determined during consultation and depend on attendee numbers, event format, and required features. Organizers need to request a custom quote tailored to their specific needs.Where Brella ShinesStartup focus: Popular in accelerator programs, innovation summits, and investor-focused gatherings.AI networking: Proven to increase meeting acceptance rates and lead generation.Sponsor engagement: Strong tools for connecting sponsors with attendees in measurable ways.Where Brella Falls ShortOpaque pricing: Lack of upfront cost information makes budgeting harder for smaller organizations.Complex feature set: Some organizers may need training to use advanced matchmaking and event management tools.Best suited for larger events: May not be cost-effective for small gatherings.Customer Reviews"I had never used something similar and I found it very interesting how attendees can network via this platform, as well as we can make the whole organization of the event." — Capterra Review"I had a great experience using Brella , I must say that they are the best in people matchamking at Events. Brella Mobile app is amazing and hot engaging for all the people at events" — Capterra ReviewWho Brella is Best ForStartup and innovation event organizers: Running accelerators, investor summits, or mentor-mentee programs where targeted networking is essential.5. SmartMatchApp – Best for Membership OrganizationsSmartMatchApp positions itself as a matchmaking CRM that blends professional networking and client management in a single platform. It is designed for organizations that want to automate introductions, schedule meetings, and manage workflows, all powered by AI. Unlike many competitors that focus only on event-specific use cases, SmartMatchApp also supports long-term relationship management across industries such as associations, chambers of commerce, and the dating sector.Key FeaturesCustomizable Matchmaking: Create personalized introductions with photos, videos, and profile data. AI suggestions simplify matching across various industries.Industry Versatility: Supports use cases beyond events, including mentoring, peer support, membership groups, and business networking.CRM Functionality: Combines matchmaking with CRM tools like task management, reporting, and member portals to streamline operations.Integrations: Connects with 2,000+ apps via Zapier or API for seamless data sharing and process automation.PricingEssential ($49/admin): Perfect for solo matchmakers or small teams. Includes smart matchmaking suggestions, custom advanced search, and task management tools.Advanced ($99/admin): Ideal for growing teams. Includes custom branding, multi-page forms, location proximity matching, and a dedicated customer success manager.Ultimate ($149/admin): Built for large matchmaking networks. Includes profile relationship structures, AI enablement, and custom conditional matching. For complete details, see their pricing comparison page.Where SmartMatchApp ShinesCRM-first approach: Goes beyond events by offering client management and reporting tools.Broad use cases: Serves industries ranging from dating services to nonprofit associations.Affordable entry point: Transparent per-admin pricing with no long-term contracts.Where SmartMatchApp Falls ShortEvent limitations: Not as specialized for large-scale conferences or trade shows compared to other tools.Less focus on analytics: Reporting is available but less advanced than enterprise-level platforms.Mixed user experience: Some users find the interface less polished compared to newer event apps.Customer Reviews"I love this product because its a CRM with additional capabilities to easily allow for matching users, and not solely limited to the dating industry. " — Capterra Review"The pros of this app was it was very helpful to me in daily life whenever I needed to look at something and this was there for me" — Capterra ReviewWho SmartMatchApp is Best ForMembership organizations and associations: Groups that need an affordable, flexible tool for ongoing matchmaking and relationship management.How to Choose a Matchmaking SoftwareSelecting the right matchmaking software depends on your event goals and the type of connections you want to create. Consider these three aspects:1. Matching AccuracyA reliable matchmaking tool should deliver precise and relevant matches. Look for AI-powered matchmaking software like LoftOS, that considers participant interests, profiles, and objectives, ensuring every connection adds measurable value to your event.2. Analytics and ReportingThe best matchmaking software provides detailed analytics on meeting requests, matches made, and participant engagement. This visibility helps you evaluate success, demonstrate ROI to stakeholders, and refine future events for better outcomes.3. Scalability and FlexibilityMatchmaking tools must adapt to different formats, whether small workshops or large international trade fairs. Choose a platform that supports hybrid, in-person, and virtual matchmaking events, while offering customizable features to scale with your growing community or organization.This is not an exhaustive list. Other important factors include integrations, customer support, onboarding, and the learning curve when setting up your matchmaking platform.Streamline Matchmaking With InnoloftThe right matchmaking software depends on your goals, event type, and long-term vision. Platforms like b2match, Grip, and Brella suit organizers running large trade shows or accelerator-style programs with rigid formats.But if you are an association, B2B network, event organizer, or university research center looking for full control over how matchmaking is set up and the ability to build a community around it, LoftOS is the most adaptable and affordable choice. As it combines matchmaking, event management, and community features in a single platform. Instead of stitching together multiple tools, you can manage registration, scheduling, and networking all in one place with dedicated support.With customizable matchmaking, integrated events, and community tools, it gives you the freedom to design engagement on your terms.Ready to raise the quality of your events while saving time on administration?  Discover LoftOS or, if you’re still exploring, continue learning with our guide on Effective community engagement strategies.